PERSONAS

Here are three personas who might look at the launch music conference and festival website...

here are some fonts
http://www.google.com/webfonts#ChoosePlace:select/Collection:IM+Fell+DW+Pica+SC|Fredericka+the+Great|Metamorphous|Asul|Sancreek|Inika
notes for the webpage design project for launch:
avoid cliche general lame-o music symbols like guitar necks, we don’t need to show the equivalent of clip art to the personas demographics.
make the page for a range of hearsay informed to those who just spaced on when to sign up or attend. ronnie and pat will be socially aware of these events, having been in or near the scene for years. kevin is a newcomer, and may have just accidentally seen a performance by accident at his fav bar in an accidental way, or picked a mysterious flyer out of his coat from god knows when.
Consider making the page a side-scroller, but it is mostly easier to view a page up/down. There is also the option of an orienteering webpage, that goes left/right and up/down.
Liking the picture change rollover, maybe a band pose then actual mid-rocking.
Keep in mind this is for musicians of many types, not just motorhead rawk black nails mowhawk eargauge, also pretty women singing pretty songs, or happy bands of happiness.
Because of the many types of performers, style must be musical without being overly dark or overly cutesy.
Because of level of performers, style must be refined to a professional, tight look, but not so rigid so as to be boring or predictable, or to lose it’s musical link.
Consider the movement to add musical rhythm to the page bro!